The New Latino 1210 AM
Download Latino 1210 Media Kit
Latino 1210 is Seattle’s first Spanish Contemporary Hit Music Station, playing today’s Latin Pop, Hip Hop, Reggaeton and Bachata ”Solo Exitos” (Only Hits!)
Latino 1210 core artists include Shakira, Mana, Juanes, Camila, Pitbull, Enrique Iglesias, Jennifer Lopez, Don Omar and more.
Latino 1210 targets Latino Adults 18-49. A new generation of Latinos, many born in the United States, who are looking for a contemporary mix of music, an alternative to the Regional Mexican format.
- Ricky Martin
- Jennifer Lopez
- Son By Four
- Pittbull
- Gocho
- Juanes
- Jowell
- Mana
- Nek
- Daddy Yankee
- Café Tacuba
- Chayanne
- LMFAO
- Aventura
- Plan B
- Enrique Iglesias
- Edward Maya
- Wisin & Yandell
- Ha Ash
- Ivy Queen
- Shakira
- Marc Anthony
- Camila
- Kanny Garcia
- Paulina Rubio
- Soda Stereo
- Sin Bandera
- Romeo Santos
- Don Omar
- Luis Miguel
- Reyli
- Gisselle
- Carlos Baute
- El Simbolo
- Tony Dize
- Belanova
- Fuego
- Reik
- Prince Royce
Seattle Latino Age Demo%
The Listener
The Latino Listener has fueled the Latino population explosion in the United States as well as the State of Washington.
They are a generation largely born in this country, many speak Spanish and English.
The Latino listener is proud of their heritage. They are acculturated not assimilated.
They are young women and men who are looking for an alternative to the Regional Mexican format that reflects their lifestyle, in an environment that they can directly relate to.
Latino Listeners are heavy consumers that advertisers need to ensure their brand relevance now and in the future.
41% of Washington’s population growth was Latino.
2010 Census
- Washington’s Latino population grew by 71% from 7% in 2000 to 11.2% in 2010
- Total Washington State Latino Population 755,790
- In Western WA King County Latino Population surged in city after city increasing 116% in the county overall
- Latinos are by far the states largest ethnic group in Western WA
- 1 in 5 students in the Seattle Public School system is Latino
A full platform of digital media to reach the responsive, active Latino audience anywhere, anytime.
Latinos Are Fully Engaged in the Digital World
- Latinos are more receptive to online advertising than non-Latinos
- Latinos are more open to new technology
- Latino Social Media engagement is extremely high
- Latinos outpace non-Latinos in their ownership or plan to own new technology
- Latinos outspend non-Latinos in e-commmerce transactions.
Source: Terra Ad Value Study 2010
